If I wanted to create a sense of
anxiety in a viewer using one word, I would leave no space between the letters.
The appearance of the letters being cramped together could cause a sense of
anxiety due to the almost “rushed” appearance of the word. Kerning is essential
when creating a feeling among viewers and should be utilized when trying to
create anxiety. Also, the font size should be small with a low opacity. This
forces the viewer to look closely in at the word and analyze it further than if
the text was large and bold. By not knowing what the word says initially, this
creates a further sense of anxiety.
In contrast, if the goal was to make
a viewer feel content and at peace using one word the text would be generously
spaced and appropriately sized. By adjusting my kerning so the letter spacing
is just a little bit exaggerated it will create a cleaner and more organized
look. This look creates a very content feeling among viewers. The text should
be sized so that the text is not shoved in the viewers face or so the viewer
doesn’t have to focus their attention or move closer in order to read it. The
letter sizing should be purely for the viewer’s convenience.
When viewing my InDesign portfolio,
it is best for viewers to feel happy. It is a proven fact that when people are
happy they are more likely to have a more positive outlook on their
surroundings. Therefore, if my InDesign portfolio’s text creates a subliminal
feeling of happiness the viewing experience will be better. It is important to always consider the viewer when creating any project. Setting their preferences and what would make your work the most appealing to them as a top priority in every aspect of the project is imperative.
